Business Analytics
What is Business Analytics?
Business analytics is the practice of turning data into insights that inform business decisions. It involves using data to understand and improve business performance.
There are many different techniques and approaches to business analytics, but all revolve around the same core idea: using data to improve business performance.
The most common application of business analytics is in marketing. Marketing teams use analytics to understand customer behavior and preferences, and to develop more effective marketing strategies.
Other common applications of business analytics include:
Sales: analytics can be used to understand which products are selling well and which are not, and to identify opportunities to increase sales.
Operations: analytics can be used to optimize processes and operations, and to reduce costs.
Human Resources: analytics can be used to identify trends in employee behavior, and to improve recruiting and retention.
The benefits of business analytics are vast. By using data to understand and improve business performance, organizations can gain a competitive edge, drive growth, and improve profitability.
Business Analytics Resources
Excel for Business Analysts
Go beyond the basics with our Excel for Business Analysts course. Harness your Excel skills for tracking, presenting and forecasting data.
Microsoft Excel - Dashboards
Learn how to create dynamic Excel dashboards in this online course through practical tutorials and examples.
Microsoft Excel - Power Query
A beginner’s Power Query online course - learn how to get and transform your data in Excel with award-winning instructor Ken Puls.
Building a Data Science Team
Data science is a team sport. As a data science executive it is your job to recruit, organize, and manage the team to success. In this one-week course, we will cover how you can find the right people to fill out your data science team, how to organiz...
Make Data-Driven Business Decisions
This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific are...
Decision-Making and Scenarios
This course is designed to show you how use quantitative models to transform data into better business decisions. You’ll learn both how to use models to facilitate decision-making and also how to structure decision-making for optimum results. Two of...
Fundamentals of Quantitative Modeling
Fundamentals of Quantitative Modeling is course 1 of 5 in the Business and Financial Modeling Specialization. Wharton's Business and Financial Modeling Specialization is designed to help you make informed business and financial decisions. Thes...
Foundations of strategic business analytics
Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, en...
Business Analytics Capstone
The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by Yahoo, a global technology company. At the end of this Capstone, you...
Introduction to Spreadsheets and Models
Introduction to Spreadsheets and Models is course 2 of 5 in the Business and Financial Modeling Specialization. Wharton's Business and Financial Modeling Specialization is designed to help you make informed business and financial decisions. Th...
Econometrics: Methods and Applications
Welcome! Do you wish to know how to analyze and solve business and economic questions with data analysis tools? Then Econometrics by Erasmus University Rotterdam is the right course for you, as you learn how to translate data into models to make fore...
Customer Analytics
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe ou...