Business Analytics Capstone


The Business Analytics Capstone Project gives you the opportunity to apply what you’ve learned about how to make data-driven decisions to a real business challenge faced by Yahoo, a global technology company. At the end of this Capstone, you’ll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators in Yahoo’s strategy. Once you complete your analysis of Yahoo’s actions, you’ll be better prepared to make better data-driven business decisions of your own.

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Frequently Asked Questions

What is Business Analytics Capstone by University of Pennsylvania?

Business Analytics Capstone is a learning resource for Business Analytics. It is available in the following format(s): Online class. It is suited for College students.

What grade level is Business Analytics Capstone by University of Pennsylvania appropriate for?

It is designed for College students, but could be useful for students of other ages as well; please look at the description and images to determine suitability.

How much does Business Analytics Capstone by University of Pennsylvania cost?

It is free!