Learning Resources by

ESSEC Business School




Resources

Build a Hospitality Business

Hospitality & Tourism Management   College | Online class

This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the...

Free

Capstone: Create Value from Open Data

Data Collection and Analysis   College | Online class

The Capstone project is an individual assignment. Participants decide the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various...

Free

Demand management: Breaking down today’s commercial silos

Hospitality & Tourism Management   College | Online class

About this Course The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and...

Free

Foundations of marketing analytics

Marketing Analytics   College | Online class

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may...

Free

Foundations of strategic business analytics

Business Analytics   College | Online class

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may...

Free

Hôtel “De l'étoile” - a hotel in crisis?

Business   College | Online class

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l’étoile” – a prestigious...

Free

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Management   College | Online class

About this Course With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the...

Free