Learning Resources by

ESSEC Business School




Resources

Build a Hospitality Business

College | Online class This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the...
Topic: Hospitality & Tourism Management
Free

Capstone: Create Value from Open Data

College | Online class The Capstone project is an individual assignment. Participants decide the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various...
Topic: Data Collection and Analysis
Free

Demand management: Breaking down today’s commercial silos

College | Online class About this Course The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and...
Topic: Hospitality & Tourism Management
Free

Foundations of marketing analytics

College | Online class Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may...
Topic: Marketing Analytics
Free

Foundations of strategic business analytics

College | Online class Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may...
Topic: Business Analytics
Free

Hôtel “De l'étoile” - a hotel in crisis?

College | Online class In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l’étoile” – a prestigious...
Topic: Business
Free

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

College | Online class About this Course With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the...
Topic: Management
Free