Marketing: Understanding Your Customers

Description

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: • Segmentation, Targeting and Positioning • Marketing Tactics: The 4 Ps • Branding & Communication • How to Write a Marketing Plan



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