Introduction to Public Relations

Description

What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strategies and tactics? In this course, you will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice. You will learn about the various theories of Public Relations and how to put these theories to use when carrying out Public Relations activities. The course will provide you a big picture of the Public Relations process, and the important roles of strategy and tactics in the process. This is a foundation course for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Throughout the course, I will converse with you about the ongoing trends in technology and culture and the ways in which these trends are shaping PR across the globe. Come join me in this fun tour of Public Relations practice, PR theories, and the PR process. We will learn together about the nature of PR in our technologically-powered networked societies and the ways in which PR careers are being transformed by global conversations.



Have you tried this resource? Help someone out by sharing your thoughts!

Write a review

More Ways to Learn Public Relations

Public Relations Campaigns
National University of Singapore
Public Relations Campaigns
College | Free
Public Relations Capstone
National University of Singapore
Public Relations Capstone
College | Free
Develop PR Strategy in a Digital Age
National University of Singapore
Develop PR Strategy in a Digital Age
College | Free
COMM411: Public Relations
Saylor Academy
COMM411: Public Relations
College | Free