International Marketing & Cross Industry Growth Capstone Project
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help learners apply what they have learned during the 16 weeks of the 5 courses and conduct an “action learning” project that will consist of the following: 1. Vision Strategy and Action for Co. X 2. Cross Country Analysis of Co. X when expanding into target new country. 3. Market or Sector-Specific (B2B Marketing, Healthcare, Hospitality, Entertainment, Sports) Analysis for Co. X 4. Cross Industry Innovation (new product development) of Co. X when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures. Each learner will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. Each learner will be required to also choose another industry (from the ones covered in the Specialization) when performing their Cross Industry Innovation. For example, a learner who has conducted an analysis for a company in the Healthcare industry can conduct a Cross Industry Innovation project using concepts from the Entertainment industry.