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About this Course
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions. It combines the appropriate theories and models with practical information to help you make better marketing communications decisions. Particular emphasis is placed on understanding the role of IMC in creating valuable brands and winning your consumers. Upon completion of this course, you should be able to: (1) have a solid understanding of the strategic and tactical elements useful in IMC; (2) identify how market research and company objectives relate to the process of designing successful IMC campaigns; and (3) explain how effective creative strategies are developed and implemented.
Subtitles available in English
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