English for Business and Entrepreneurship

Welcome to English for Business and Entrepreneurship! This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining idea, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Instructions for signing up: Coursera Financial Aid is a special program to give learners in all economic circumstances the chance to earn Course Certificates. To apply for this program, click the Financial Aid link below the “Enroll” button. Use the following information to complete the application form: Annual income: enter 83 in the Amount field Country: For each of the three open-ended questions, copy and paste the following text: I confirm that I am an English language learner of significant financial need. While my income may not be equal to $83, all other information on this application is true, and I understand that my course access and certificate may be revoked if that is not the case. Development of this course was funded by the U.S. Department of State Bureau of Educational and Cultural Affairs Office of English Language Programs. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.