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If you want to grow your business and get your products, services or accomplishments noticed, you need to know the right way to get the media’s attention. Press releases are a key marketing and public relations tool to build brand recognition, boost sales and gain credibility in your industry.
Whether you are a business owner, work in PR or marketing, or volunteer at a non-profit, this online course can help you write a successful press release, build solid relationships with journalists, and get published by prominent media outlets.
Highlights:
- 32 practical tutorials.
- How to write an effective press release.
- Press release template and examples.
- Industry pro tips for content and format.
- How to target the right audience.
- Using press releases as a marketing tool.
- How to contact and build relationships with journalists.
- Increasing brand visibility through press releases.
- Using social media for promotion.
- Crisis management communications.
Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.
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