Press Releases

If you want to grow your business and get your products, services or accomplishments noticed, you need to know the right way to get the media’s attention. Press releases are a key marketing and public relations tool to build brand recognition, boost sales and gain credibility in your industry.

Whether you are a business owner, work in PR or marketing, or volunteer at a non-profit, this online course can help you write a successful press release, build solid relationships with journalists, and get published by prominent media outlets.

Highlights:

• 32 practical tutorials.
• How to write an effective press release.
• Press release template and examples.
• Industry pro tips for content and format.
• How to target the right audience.
• Using press releases as a marketing tool.
• How to contact and build relationships with journalists.
• Increasing brand visibility through press releases.
• Using social media for promotion.
• Crisis management communications.

Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.