Northwestern University
Northwestern is committed to excellent teaching, innovative research and the personal and intellectual growth of its students in a diverse academic community.
Resources from Northwestern University
Scaling Operations: Linking Strategy and Execution
Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy...
The Business of Social
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to...
The Talmud: A Methodological Introduction
The Talmud is one of the richest and most complicated works of literature the world has ever known. Since being composed around 1500 years ago it has inspired not only religious reverence but significant intellectual engagement. In this course learne...
High Performance Collaboration: Leadership, Teamwork, and Negotiation
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation foc...
Leadership Through Design Innovation
Leadership Through Design Innovation is course 5 of 6 in the Organizational Leadership Specialization. Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; desig...
Engagement & Nurture Marketing Strategies
In this third course in the Social Marketing Specialization - “The Engagement & Nurture Marketing Strategies” - you will learn two of the most effective social strategies used by organizations today. You'll see real-...
Leadership Through Marketing
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing t...
Content, Advertising & Social IMC
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - “Content,...
What is Social?
The “What Is Social?' MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, “how to”...
Content Strategy for Professionals: Managing Content
In the second course of the Content Strategy Specialization - “Managing Content” - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You...
Content Strategy for Professionals: Expanding Your Content’s Reach
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and socia...
Content Strategy for Professionals: Ensuring Your Content's Impact
About this Course In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and...