Search Engine Optimization (SEO)

Find guides and classes here to get up to speed on SEO. Regardless of what you're marketing, SEO is a basic starting point, and for some businesses can be a major focus if not the majority of their marketing spend. Find learning resources here to help you with on-page search optimization, technical SEO, linking strategies, site architecture, schema markup, sitemaps, and more.

What is Search Engine Optimization (SEO)?

Search engine optimization, or "SEO" for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.

There are a number of different techniques that can be used to improve your website's SEO, including on-page optimization (such as optimizing your website's title and meta tags), off-page optimization (such as building links to your website from other high-quality websites), and technical optimization (such as improving your website's load time and mobile friendliness).

SEO is an ever-changing field, and to be successful, you need to stay up-to-date on the latest trends and best practices. However, the basics of SEO are always the same: by optimizing your website for search engines, you can earn higher web traffic levels, improve your visibility, and increase your chances of success.