Search Engine Optimization (SEO)

Find guides and classes here to get up to speed on SEO. Regardless of what you're marketing, SEO is a basic starting point, and for some businesses can be a major focus if not the majority of their marketing spend. Find learning resources here to help you with on-page search optimization, technical SEO, linking strategies, site architecture, schema markup, sitemaps, and more.

What is Search Engine Optimization (SEO)?

Search engine optimization, or "SEO" for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.

There are a number of different techniques that can be used to improve your website's SEO, including on-page optimization (such as optimizing your website's title and meta tags), off-page optimization (such as building links to your website from other high-quality websites), and technical optimization (such as improving your website's load time and mobile friendliness).

SEO is an ever-changing field, and to be successful, you need to stay up-to-date on the latest trends and best practices. However, the basics of SEO are always the same: by optimizing your website for search engines, you can earn higher web traffic levels, improve your visibility, and increase your chances of success.

Search Engine Optimization (SEO) Resources

SEO for Beginners Tutorials

SEO for Beginners Tutorials

Official playlist for thenewboston SEO for Beginners Tutorials!...

Introduction to SEO: Tactics and Strategy for Entrepreneurs

Introduction to SEO: Tactics and Strategy for Entrepreneurs

Join 'Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand. Bite-size...

Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

Learn the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You will learn core SEO strategies and tactics used to drive more organic search results to a specific website or set...

Capstone: Website Optimization Client Report

Capstone: Website Optimization Client Report

The Capstone Project will allow you to implement your SEO knowledge and gain practical experience optimizing a website, with a focus on On-Page SEO and client relationship management. The resulting plan may become part of your professional portfolio...

Optimizing a Website for Search

Optimizing a Website for Search

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating ke...

Advanced Content and Social Tactics to Optimize SEO

Advanced Content and Social Tactics to Optimize SEO

Understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Learn how to leverage content marketing and social media as part of your SEO strategy, and how to use influence mark...

Advanced Search Engine Optimization Strategies

Advanced Search Engine Optimization Strategies

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techn...

Become an SEO Expert

Become an SEO Expert

An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your S...

SEO for Beginners Tutorials

SEO for Beginners Tutorials

Official playlist for thenewboston SEO for Beginners Tutorials!...