National University of Singapore
The National University of Singapore aspires to be a vital community of academics, researchers, staff, students and alumni working together in a spirit of innovation and enterprise for a better world.
Our singular focus on talent will be the cornerstone of a truly great university that is dedicated to quality education, influential research and visionary enterprise, in service of country and society.
Resources from National University of Singapore
Develop PR Strategy in a Digital Age
This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and...
Engaging in Persuasive and Credible Communication
In 'Engaging in Persuasive and Credible Communication”, you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. F...
Effective Communication in the Globalised Workplace - The Capstone
The Capstone Project for this Specialization requires you to demonstrate your understanding of the courses and integrate the knowledge and skills learned in real workplace scenarios. In particular, you will be given a choice of a few projects based o...
Reason and Persuasion: Thinking Through Three Dialogues By Plato
In this course we study the ancient, Socratic art of blowing up your beliefs as you go, to make sure they're built to last. We spend six weeks studying three Platonic dialogues - “Euthyphro”, “Meno”, “Republi...
Public Relations Campaigns
One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about p...
Establishing a Professional ‘Self’ through Effective Intercultural Communication
In the course ‘Establishing a professional ‘self' through effective intercultural communication', you will learn how to communicate effectively to establish relationships with colleagues in a culturally and linguistically dive...
Write Like Mozart: An Introduction to Classical Music Composition
This course introduces students to strategies for style writing of common practice European art music. The issues of harmonic progression, voice leading, and texture are addressed in addition to relevant compositional concepts like repetition, variat...
Becoming Part of the Globalised Workplace
About this Course The final course aims to build learners’ confidence and adaptability when communicating in cross-cultural environments as they assume leadership responsibility to communicate influence in persuasive workplace contexts. The course f...
Social Media in Public Relations
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of soc...
Strengthening Your Widening Network
In this course, you will learn strategies not only on how to communicate effectively but also how to strengthen your relationships with co-workers and other stakeholders from diverse cultural backgrounds, both inside and beyond the organisation. In p...
Introduction to Public Relations
What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations st...
Public Relations Capstone
About this Course The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the ob...