IE Business School
We know you want to succeed—and we’re here to give you a head start in today’s competitive job market. Our entrepreneurial mindset and future-forward outlook mean that we’re constantly updating our programs to reflect the demands of the business world.
We know that employers today want candidates with a combination of hard skills, soft skills and digital skills. We’ll give you the hard skills and digital skills to get you to the crucial interview stage, and the behavioral soft skills to secure the role. Wherever it is you want to go, we’ll help you get there.
Resources from IE Business School
Marketing Mix Implementation Capstone
About this Course The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find solutions to real problems it is facing in the areas of the...
Channel Management and Retailing
Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profil...
Understanding economic policymaking
This course will employ a non-technical approach to analyze how governments use policy to influence a country's economy. Upon completing the course you should be able to discuss national debts and deficits, examine fiscal and monetary policy an...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
About this Course Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the fie...
Take your product through the Marketing Mix
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product...
Critical Perspectives on Management
This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the so...