International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry’s unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who successfully complete this course will: (1) understand the unique characteristics of service businesses and realize why service businesses require special management capabilities. (2) understand the unique characteristics of the hospitality industry in balancing supply and demand, and develop capabilities to better manage issues triggered by this characteristic. (3) understand the unique characteristics of the healthcare industry and how this industry is evolving into the experience business.