Salesforce Marketing Cloud Administrator

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As a Salesforce Certified Marketing Cloud Administrator, you are required to have good knowledge of the features available to end-users together with the configuration options available in Marketing Cloud. Also, as a Salesforce Marketing Cloud Administrator, you should also be able to respond to common business requirements and perform administrative functions within Marketing Cloud in accordance with digital marketing best practices.

Who Should Take the exam?

The Salesforce Certified Marketing Cloud Administrator program is designed for administrators with the skills to configure Marketing Cloud products utilizing industry and product best practices.

  • You should have knowledge of the features available to end-users and the configuration options available in Marketing Cloud.
  • You should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud.
  • Additionally, you should have 3-6 months experience administering a Marketing Cloud instance and prior experience with digital marketing.

Course Outline

The Salesforce Marketing Cloud Administrator Exam covers the following topics -

  • Digital Marketing Proficiency: 13%
  • Subscriber Data Management: 18%
  • Setup: 38%
  • Channel Management: 16%
  • Maintenance: 15%
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Oct 2022
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