Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

Discusses how companies need to clearly define what it is they need to know
Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
Includes many high-profile case studies from the author’s work with some of the world’s best known brands