Learning Resources by

Northwestern University




Resources

Content, Advertising & Social IMC

College | Online class Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social...
Topic: Content Strategy
Free

Content Strategy for Professionals: Ensuring Your Content's Impact

College | Online class About this Course In the fourth course of the Content Strategy Specialization – Ensuring Your Content’s Impact – you will look at visual communication and the ways you can be more effective with...
Topic: Content Strategy
Free

Content Strategy for Professionals: Expanding Your Content’s Reach

College | Online class In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and...
Topic: Content Strategy
Free

Content Strategy for Professionals: Managing Content

College | Online class In the second course of the Content Strategy Specialization – “Managing Content” – you will dive deeper into Content Strategy by learning some great options for managing your important content once...
Topic: Content Strategy
Free

Engagement & Nurture Marketing Strategies

College | Online class In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations...
Topic: Marketing
Free

Fundamentals of Digital Image and Video Processing

College | Online class In this class you will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and scientific interests. Digital...
Topic: Videography
Free

High Performance Collaboration: Leadership, Teamwork, and Negotiation

High School - College | Online class Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance...
Topic: Leadership
Free

Introduction to Reproduction

College | Online class Do you have questions about sex hormones or menstrual cycles? This is a crash-course in human reproductive health through fact and biology-based information on a variety of topics. “Sex 101” will...
Topic: Human Reproduction
Free

Leadership Communication for Maximum Impact: Storytelling

College | Online class Leadership Communication for Maximum Impact: Storytelling is course 2 of 6 in the Organizational Leadership Specialization. Equip yourself to successfully lead organizations through clarity of...
Topic: Business Communication
Free

Leadership Through Design Innovation

College | Online class Leadership Through Design Innovation is course 5 of 6 in the Organizational Leadership Specialization. Equip yourself to successfully lead organizations through clarity of purpose and effective...
Topic: Leadership
Free

Leadership Through Marketing

College | Online class The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while...
Topic: Leadership
Free

Power Onboarding

College | Online class In an engaging six-session format, Power Onboarding will provide practical, easy-to-use tools to guide an individual who is transitioning to a new job. Students will prepare a custom, actionable...
Topic: Hiring
Free

Scaling Operations: Linking Strategy and Execution

College | Online class Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a...
Topic: Operations Management
Free

The Business of Social

College | Online class In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not...
Topic: Social Media Marketing
Free

The Talmud: A Methodological Introduction

College | Online class The Talmud is one of the richest and most complicated works of literature the world has ever known. Since being composed around 1500 years ago it has inspired not only religious reverence but...
Topic: World Religions
Free

What is Social?

College | Online class The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven...
Topic: Social Media Marketing
Free