Learning Resources by

Northwestern University




Resources

Content, Advertising & Social IMC

Content Strategy   College | Online class

Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social...

Free

Content Strategy for Professionals: Ensuring Your Content's Impact

Content Strategy   College | Online class

About this Course In the fourth course of the Content Strategy Specialization – Ensuring Your Content’s Impact – you will look at visual communication and the ways you can be more effective with...

Free

Content Strategy for Professionals: Expanding Your Content’s Reach

Content Strategy   College | Online class

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and...

Free

Content Strategy for Professionals: Managing Content

Content Strategy   College | Online class

In the second course of the Content Strategy Specialization – “Managing Content” – you will dive deeper into Content Strategy by learning some great options for managing your important content once...

Free

Engagement & Nurture Marketing Strategies

Marketing   College | Online class

In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations...

Free

Fundamentals of Digital Image and Video Processing

Videography   College | Online class

In this class you will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and scientific interests. Digital...

Free

High Performance Collaboration: Leadership, Teamwork, and Negotiation

Leadership   High School - College | Online class

Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance...

Free
Offers paid add-ons

Introduction to Reproduction

Human Reproduction   College | Online class

Do you have questions about sex hormones or menstrual cycles? This is a crash-course in human reproductive health through fact and biology-based information on a variety of topics. “Sex 101” will...

Free

Leadership Communication for Maximum Impact: Storytelling

Business Communication   College | Online class

Leadership Communication for Maximum Impact: Storytelling is course 2 of 6 in the Organizational Leadership Specialization. Equip yourself to successfully lead organizations through clarity of...

Free

Leadership Through Design Innovation

Leadership   College | Online class

Leadership Through Design Innovation is course 5 of 6 in the Organizational Leadership Specialization. Equip yourself to successfully lead organizations through clarity of purpose and effective...

Free

Leadership Through Marketing

Leadership   College | Online class

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while...

Free

Power Onboarding

Hiring   College | Online class

In an engaging six-session format, Power Onboarding will provide practical, easy-to-use tools to guide an individual who is transitioning to a new job. Students will prepare a custom, actionable...

Free
Offers paid add-ons

Scaling Operations: Linking Strategy and Execution

Operations Management   College | Online class

Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a...

Free

The Business of Social

Social Media Marketing   College | Online class

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not...

Free

The Talmud: A Methodological Introduction

World Religions   College | Online class

The Talmud is one of the richest and most complicated works of literature the world has ever known. Since being composed around 1500 years ago it has inspired not only religious reverence but...

Free

What is Social?

Social Media Marketing   College | Online class

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven...

Free