Learning Resources by

IE Business School




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Resources

Free

Channel Management and Retailing

Marketing
College | Online class

Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long...

Free

Critical Perspectives on Management

Management
College | Online class

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that...

Free

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Marketing
College | Online class

About this Course Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs....

Free

Marketing Mix Implementation Capstone

Marketing
College | Online class

About this Course The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find...

Free

Take your product through the Marketing Mix

Marketing
College | Online class

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix...

Free

Understanding economic policymaking

Macroeconomics
College | Online class

This course will employ a non-technical approach to analyze how governments use policy to influence a country’s economy. Upon completing the course you should be able to discuss national debts and...