Learning Resources by

IE Business School




Resources

Channel Management and Retailing

College | Online class Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long...
Topic: Marketing
Free

Critical Perspectives on Management

College | Online class This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that...
Topic: Management
Free

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

College | Online class About this Course Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs....
Topic: Marketing
Free

Marketing Mix Implementation Capstone

College | Online class About this Course The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find...
Topic: Marketing
Free

Marketing Mix Proyecto capstone

College | Online class El proyecto capstone te ofrece la oportunidad de poner en práctica lo que has aprendido a lo largo de la especialización a través de una de estas opciones: I – Ayuda a una gran empresa a encontrar...
Topic: Marketing
Free

Take your product through the Marketing Mix

College | Online class In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix...
Topic: Marketing
Free

Understanding economic policymaking

College | Online class This course will employ a non-technical approach to analyze how governments use policy to influence a country’s economy. Upon completing the course you should be able to discuss national debts and...
Topic: Macroeconomics
Free