The HEXBUG Concept
By leveraging our robotics expertise, we entered the toy industry in 2007 with the launch of the HEXBUG Micro Robotic Creatures product line. HEXBUG was designed to give children a positive experience with robotics at a young age. Our passion for robotics, as demonstrated by our VEX Robotics program, was the main catalyst fueling HEXBUG's inception. Hence, the brand was born! People are drawn to the HEXBUG brand for our products’ fascinating behavior, intelligent bug-like attributes and eye-catching packaging. Some of the products are so animated, they even fool cats, dogs and some humans into thinking they are alive!