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In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization through one of two options: Either by helping a major company find solutions to real problems it is facing in the areas of the four P’s, or by running your own product through the marketing mix.
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Introduction to Marketing
Press Releases
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Professor in a Box: Principles of Marketing
Marketing Mix Implementation Capstone
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We know that employers today want candidates with a combination of hard skills, soft skills and digital skills. We’ll give you the hard skills and digital skills to get you to the crucial interview stage, and the behavioral soft skills to secure the role. Wherever it is you want to go, we’ll help you get there.
Marketing Mix Implementation Capstone
Channel Management and Retailing
Understanding economic policymaking
Critical Perspectives on Management
