Public Relations Capstone

Full Details
Level
Price
Common Core
Images
No items found.

About this Course
The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and specific communication strategies for addressing the problem. The project will test the knowledge of students in basic principles of public relations, public relations research, strategy and new media, asking students to come up with a strategic plan. The strategic plan will be the roadmap for a public relations campaign and will integrate the key concepts offered through the four courses.
Subtitles available in English
5 weeks of study, 3-5 hours/week

Full Details
Formats: 
Part of resource: 
Posted 
Mar 2023
This resource has religious influence.

Similar resources

Introduction to Public Relations
Introduction to Public Relations
College
Public Relations Campaigns
Public Relations Campaigns
College
Develop PR Strategy in a Digital Age
Develop PR Strategy in a Digital Age
College
Social Media in Public Relations
Social Media in Public Relations
College
COMM411: Public Relations
COMM411: Public Relations
College

About National University of Singapore

The National University of Singapore aspires to be a vital community of academics, researchers, staff, students and alumni working together in a spirit of innovation and enterprise for a better world.

Our singular focus on talent will be the cornerstone of a truly great university that is dedicated to quality education, influential research and visionary enterprise, in service of country and society.

More by National University of Singapore

thumbnail
Introduction to Public Relations
Introduction to Public Relations
College
thumbnail
Reason and Persuasion: Thinking Through Three Dialogues By Plato
Reason and Persuasion: Thinking Through Three Dialogues By Plato
College
thumbnail
Public Relations Campaigns
Public Relations Campaigns
College
thumbnail
Establishing a Professional ‘Self’ through Effective Intercultural Communication
Establishing a Professional ‘Self’ through Effective Intercultural Communication
College
thumbnail
Write Like Mozart: An Introduction to Classical Music Composition
Write Like Mozart: An Introduction to Classical Music Composition
College
thumbnail
Develop PR Strategy in a Digital Age
Develop PR Strategy in a Digital Age
College