Marketing Mix Implementation Capstone
About this Course
The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find solutions to real problems it is facing in the areas of the four P’s. After firstly making an extensive analysis of the current situation, recommend specific action plans to solve existing dilemmas of the company. A real-life business case! II – Have your own product or service? Run it through the marketing mix. If you are planning to take your own product or service to market, decide actions for each of the four P’s through this personalized capstone project option and give your idea the push it needs. Both options will contain different phases with peer evaluated assessment.
Subtitles available in English