Leadership Through Marketing

Description

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.



Have you tried this resource? Help someone out by sharing your thoughts!

Write a review

More Resources to Learn Leadership

Women in Leadership: Inspiring Positive Change!
Case Western Reserve University
Women in Leadership: Inspiring Positive Change!
College | Free
Leading Teams
University of Michigan
Leading Teams
College | Free
Foundations of Everyday Leadership
University of Illinois at Urbana-Champaign
Foundations of Everyday Leadership
High School - College | Free
BUS401: Management Leadership
Saylor Academy
BUS401: Management Leadership
College | Free