Capstone: Website Optimization Client Report

Description

The Capstone Project will allow you to implement your SEO knowledge and gain practical experience optimizing a website, with a focus on On-Page SEO and client relationship management. The resulting plan may become part of your professional portfolio for interviewing prospective employers and/or clients. You will identify a medium size website of your choosing (25 – 100) pages. You will conduct a full website audit and create an SEO report with specific recommendations for the website to increase its organic search engine optimization. You will also develop a measurement plan for the client site going forward, with ongoing goals they can track and list what metrics they can track. Specific activities will include: • Identify a medium size website (25 – 100 pages) • Analyze the site and note any areas for improvement • Prepare interview questions for the client • Analyze the site audience and demographics • Perform keyword research for the website • Prepare a competitive keyword analysis • Select focus keywords • Perform a basic technical audit and note any issues



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