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COMM411: Public Relations

College | Online class Effective public relations skills are essential to so much of the success in private and public spheres. Public relations efforts address how we wish to present ourselves to others and how to deal...

Develop PR Strategy in a Digital Age

College | Online class This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and...

Introduction to Public Relations

College | Online class What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public...

Public Relations Campaigns

College | Online class One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What...

Public Relations Capstone

College | Online class About this Course The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve...

Social Media in Public Relations

College | Online class Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some...

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