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BUS203: Principles of Marketing

College | Online class In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also...
Free

Channel Management and Retailing

College | Online class Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long...
Free

Digital Marketing Channels: The Landscape

High School - College | Online class Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
Free

Digital Marketing Tutorial

College | Online resource Class Summary Recent studies show that Digital Marketing is the fastest growing sector in the tech industry. This course is geared to make you a digital marketing pro.
Free

Engagement & Nurture Marketing Strategies

College | Online class In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations...
Free

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

College | Online class About this Course Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs....
Free

International Entertainment and Sports Marketing

College | Online class This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Both are...
Free

International Hospitality & Healthcare Services Marketing

College | Online class As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities...
Free

International Marketing & Cross Industry Growth Capstone Project

College | Online class This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help learners apply what they have learned during the 16 weeks of...
Free

International Marketing Entry and Execution

College | Online class This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science...
Free

Introduction to Marketing

College | Online class Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty:...
Free

Intro to International Marketing

College | Online class About this Course About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international...
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Marketing in a Digital World

College | Online class This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
Free

Marketing Mix Implementation Capstone

College | Online class About this Course The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find...
Free

Marketing Mix Proyecto capstone

College | Online class El proyecto capstone te ofrece la oportunidad de poner en práctica lo que has aprendido a lo largo de la especialización a través de una de estas opciones: I – Ayuda a una gran empresa a encontrar...
Free

Marketing: Understanding Your Customers

College | Online class Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the...
Free

Take your product through the Marketing Mix

College | Online class In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix...
Free

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Marketing: Learn how to help customers discover your products and services, and to help them understand why they're so great!

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