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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

College | Online class This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of...
Free

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

College | Online class Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in...
Free

Foundations of marketing analytics

College | Online class Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may...
Free

Marketing Analytics

College | Online class Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge — and marketers in particular are increasingly expected to use analytics...
Free

Subsistence Marketplaces

College | Online class The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a...
Free

The Power of Markets III: Input Markets and Promoting Efficiency

College | Online class The final module of the Power of Markets course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through...
Free

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