Learn Marketing


All successful businesses need some sort of marketing, whether it's traditional advertising or word-of-mouth. Use the resources here to learn about the types of marketing, which marketing goals each is suitable for, how to execute on marketing campaigns, and how to analyze results to ensure your customers understand your offering and how it differs from competitors.

We have 15 resources for learning Marketing including educational Online Classes, DVDs, Books, and Worksheets & Printables, from providers such as Yonsei University, IE Business School, Julie Pirsch, and Saylor Academy. Find 43 more resources in subtopics including Marketing Analytics, Content Strategy , and Digital Marketing.


BUS203: Principles of Marketing

College | Online class

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also...

Free

Channel Management and Retailing

College | Online class

Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long...

Free

Engagement & Nurture Marketing Strategies

College | Online class

In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations...

Free

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

College | Online class

About this Course Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs....

Free

International Entertainment and Sports Marketing

College | Online class

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Both are...

Free

International Hospitality & Healthcare Services Marketing

College | Online class

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities...

Free

International Marketing & Cross Industry Growth Capstone Project

College | Online class

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help learners apply what they have learned during the 16 weeks of...

Free

International Marketing Entry and Execution

College | Online class

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science...

Free

Introduction to Marketing

College | Online class

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty:...

Free
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Intro to International Marketing

College | Online class

About this Course About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international...

Free

Marketing Mix Implementation Capstone

College | Online class

About this Course The Capstone project gives you the opportunity to put into practice what you have learned in this specialization through one of two options: I – Help a major company find...

Free

Marketing Mix - Place Decision

High School - College | Worksheet/Printable

Marketing Mix plays an important role in life of any company. In this File you will find: 1 Marketing Mix - Place Decision Lecture Power Point Presentation 1 Marketing Mix - Place Decision Seminar...

1
$6

Marketing: Understanding Your Customers

College | Online class

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the...

Free

Professor in a Box: Principles of Marketing

High School | DVD, Book

Introduce your older students to the fundamentals of commerce with this easy-to-use elective! Just watch the lectures, complete homework problems, check solutions, and take the exams. Future...

$90

Take your product through the Marketing Mix

College | Online class

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix...

Free

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