Learn Content Strategy

Become a Content Marketer
Lynda.com

College | Online class Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. In this path, you’ll learn the best practices for crafting an effective message and...

Become a Content Strategist
Lynda.com

College | Online class Create effective content marketing campaigns as a content strategist. In this path, you’ll learn how to send the right message to the right people at the right time, to create the right content...

Content, Advertising & Social IMC
Northwestern University

College | Online class Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social...

Content Strategy for Professionals: Ensuring Your Content's Impact
Northwestern University

College | Online class About this Course In the fourth course of the Content Strategy Specialization – Ensuring Your Content’s Impact – you will look at visual communication and the ways you can be more effective with...

Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University

College | Online class In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and...

Content Strategy for Professionals: Managing Content
Northwestern University

College | Online class In the second course of the Content Strategy Specialization – “Managing Content” – you will dive deeper into Content Strategy by learning some great options for managing your important content once...

Create and implement engaging content

College | Online class Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best...

Seeing the Light, Envisioning the Content, Sharing in Print & Online
Michigan State University

College | Online class Welcome to Course FOUR! In Modules 1-4 we will cover the final elements of the Specialization necessary to round out this introduction to the fundamentals of Photography, and prepare you for...

Viral Marketing and How to Craft Contagious Content
University of Pennsylvania

College | Online class Ever wondered why some things become popular, and other don’t? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral...