Course 2: Career Brand Development and Self-Coaching

In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will be able to: – Implement business strategy and models and tools, such as benchmarking and SWOT analysis, for identifying and analyzing your competitive strengths and addressing competency gaps in a skill-based, competitive job selection context; – Understand evidence-based, data-driven skill assessment methodologies and techniques; – Select appropriate assessment tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your transferable skills; – Create your critical competency profile (“The Self-Assessment Grid for Evaluation, or SAGE”) and use it as an effective instrument for an objective, 360 degree self-assessment of your competitive strengths and competency gaps; – Create and use an effective instrument for organizing, directing and monitoring your skill-building activities (“The Skill-Building Dashboard, or Skill-Builder”); – Develop an effective tool (“The T-Portfolio”) for gathering and organizing samples of standards, best practices, assessment instruments and techniques in your chosen field; – Effectively organize your self-management information system to systematically collect and analyze job-related data, evaluate and assess required competencies and skills, develop and implement plans for self-improvement, and monitor your progress; – Develop and implement a realistic performance metric for your career development activities (“Your Present Job Market Value”); – Engage in self-coaching to support active self-development.